Professional Experience
Aug 2024
-
Present
Leading design on user-centric interfaces that help startups increase user acquisition and engagement.
Jan 2024
-
Jul 2024
I took a professional sabbatical to recharge, engage in continuous learning, and prepare for the next phase of my career following the birth of my daughter.
Mar 2022
-
Dec 2023
Led the design and user experience of post-processing tools for WooCommerce, enhancing usability for millions of small businesses globally.
Collaborated closely with cross-functional teams to refine user workflows, resulting in a 35% drop in related customer support tickets.
Drove redesign efforts of several core features, increasing product adoption by 66%.
Jun 2018
-
Dec 2021
Directed design strategy for a wide range of client mobile apps across industries including e-commerce, fintech, and media.
Spearheaded the creation of user-friendly experiences, improving App Store ratings by an average of 24%.
Worked closely with engineering and product to deliver projects on time and within scope for high-profile clients.
Jun 2017
-
Jun 2018
Contributed to the design of enterprise-level mobile apps for a Fortune 500 oil & gas company.
Focused on enhancing the user experience and navigation for complex operational tasks, leading to increased app performance and satisfaction among internal users.
Partnered with stakeholders to integrate user feedback into design systems.
Aug 2015
-
Jun 2017
Collaborated with early-stage startups to define their brand identity and establish their online presence.
Designed user-centric interfaces, helping startups increase user engagement and attract early investors.
Managed multiple projects simultaneously, maintaining a strong client satisfaction rate.
Sep 2013
-
Jul 2015
Led design and strategy for an always-on video communications app, used daily by teams at Disney, Google, and Mozilla.
Drove redesign efforts of the product and marketing that resulted in a 30% increase in user acquisition.
Collaborated with engineering to seamlessly integrate design solutions, improving app stability and user satisfaction.
Skills
Design
A/B Testing
Design Documentation
Design Systems
Information Architecture
Usability Testing
User Interviews
Tools
Figma
Sketch
HTML/CSS
Maze
Airtable
Zapier
Personal
Juggling
Photography
Gilmore Girls Trivia Champion
Harry Potter Trivia Runner-up